Architectural Photography | Aesop signature store – Hollywood Road

I had the pleasure of photographing Aesop’s new signature store on Hollywood Road in Hong Kong.

The raw finishes – reclaimed oak, oxidized copper and blackened, perforated steel – provide texture and an interesting interplay with the light…as well as difficult reflections that had to be dealt with…

Aesop signature store - Hollywood Road

Aesop signature store – Hollywood Road

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Coming around to appreciate the renovation of Pacific Place

Until today, I’ve been on the fence regarding the remodelling of Pacific Place Mall, which was completed in 2011. The one element that I have loved since the unveiling is the re-visioning of the bubble lifts at the heart of the mall. The innovative, curved glass panels repeat the soft forms evident throughout the design and make a striking focal point.

Pacific Place Bubble Lifts

The bubble lifts are a striking focal point

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Why hotels are competing to attract customers who may never check in

Adding ‘life in the lobby’ to ‘putting heads on beds.’

Catching on to the trend set by boutique hotels, mainstream media has picked up on the fact that hotels aren’t just for travelers anymore.

This Boston Globe “Style” article shows some examples of how hotels are hosting events to attract local customers.
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Commissioning photography: comparing apples..

Comparing apples - copyright 2013 Scott Brooks | Imagennix

Photographs often are commodities…

As a former management consultant, I participated in countless competitive bids over the course of 25 years. The norm in our business was to submit a proposal in response to a detailed RFP (request for proposals) that set out the client’s requirements, timing and expected deliverables. These projects spanned many months and often were at the core of company strategy, so there was a lot of attention paid to every detail.

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The value of a plan: how a detailed photography plan saved my bacon

Wedding promotion photo for W Hotel Hong Kong..Model: Phuong Rouzaire.Makeup Artist: Rhine Wong.Hair Stylist: Tim Wong.Photographer: Imagennix | Scott Brooks.Location: Wet Deck (Scott Brooks)

Fashion wedding promo for W Hong Kong – In mid-February the marketing team at W Hong Kong asked whether I could produce a series of images showcasing the hotel’s facilities, for use in an in-house sales application that would be shown to prospective wedding clients. “Holy crap!,” I said to myself. What an opportunity. Complicating the request was that the only window available for photography was the 4th and 5th of March while the images were needed by the 12th, so they could be used at a wedding expo in the middle of the month. “Sure,” I said out loud, “That won’t be a problem…”

Despite their busy schedules, the hotel’s event and marketing teams worked with me for the next two weeks to select models, book hair and makeup artists, source wardrobe, spec floral arrangements, scout nine locations, approve a shooting plan and reserve rooms and venues, to make “sure” they would be available. The line from Robert Burns’ poem “To a Mouse” provides a fitting description for the two days of photography: “The best laid schemes of mice and men go often awry.”

From emergency hospital visits of key team members in the days leading up to the shoot, to unexpected late-morning swimmers, a wedding party that chose to shoot all of their group portraits in the middle of one of our locations, and a last-minute doubling in the size of an important corporate event, conditions were ripe for a disastrous shoot. If we hadn’t planned down to 30-minute increments, with a detailed shooting plan covering almost 30 scenes across our 9 locations, the project probably would have fallen apart. On the back of a tight plan and the event team’s advance briefing of key hotel staff, we were able to adjust our schedule and complete 85% of the planned shoot within the available shooting window. Disaster averted and a client who was happy to get their finished images in time for the wedding expo. More images are in the gallery Lifestyle.