I had the pleasure of photographing Aesop’s new signature store on Hollywood Road in Hong Kong.
The raw finishes – reclaimed oak, oxidized copper and blackened, perforated steel – provide texture and an interesting interplay with the light…as well as difficult reflections that had to be dealt with…
Although the design evokes an industrial, partially constructed feel, the warm lighting scheme and soothing music create a calm environment that is a welcome respite from the heat and humidity outside. In addition to the retail front, hidden behind the sales counter is a treatment room where customers can enjoy a private facial treatment; a luxury that is available at only a few shops worldwide.
Aesop’s Hong Kong design team had a real challenge making use of this long, narrow space. I think they’ve succeeded in creating a signature store that truly suits the brand’s essence.
