Swedish architecture firm, Equator, has recreated a Stockholm site in Minecraft, and invited players to submit designs for a tall building on the site in order to generate ideas of what future urban living may look like. In an interesting twist of life imitating games imitating life, this input is being sought for the firm’s own competition submission for the site in the real world. Continue reading →
Report on more than 800,000 US traveler reviews confirms hotel marketers’ beliefs about what guests value.
Booking.com recently released a report on the demands of US travelers, mined from over 800,000 reviews, and claim that their feedback, “will certainly surprise industry insiders.” Frankly, this claim is designed to capture media attention and drive eyeballs to the booking.com website. It isn’t going to surprise any savvy hotel marketer that I know.
That doesn’t make the findings any less interesting or valuable, and the site has produced a brilliant map of touchpoints that add to, or detract from, the guest’s experience. (click image for a larger view)
To read the press release and main conclusions of the report see the article on the booking.com website here.
If you could deploy a technology that promises to help you improve your guest experience and streamline your operations, would you?
For Walt Disney Parks and Resorts chairman, Thomas Staggs, the answer is decidedly, “Yes!” For several years, Disney has been developing a platform integrating radio-frequency identification (RFID) technology with large databases and mobile devices that allow the park and guests to automate entry to the park and rides, reserve seats for shows, find photos taken by Disney photographers and even purchase meals. The platform is expected to allow for extensive personalization of the guest experience while streamlining operations and providing data on guest movement and behavior within the park.
Tim Hortons first LEED® certified Restaurant – via Yahoo! Finance. Restaurants have an environmental impact on their communities and investing into sustainable design is needed, commendable even, but is LEED® certification meaningful? Is this a trend that designers should watch, or a trial balloon by Tim Hortons to see whether it has any traction with customers?
The World's Most Innovative Restaurant Interiors – via Fast Company Design. Restaurant design inspiration – a review of the book, Eat Out! Restaurant Design and Food Experiences in Fast Company Design. I love the rustic feel and illustrated meat charts at Fette Sau in Brooklyn as well as the whimsical birdcage illustrations and green wall at Village Green Marquee in Melbourne.
As a former management consultant, I participated in countless competitive bids over the course of 25 years. The norm in our business was to submit a proposal in response to a detailed RFP (request for proposals) that set out the client’s requirements, timing and expected deliverables. These projects spanned many months and often were at the core of company strategy, so there was a lot of attention paid to every detail.