How Absolut uses local artist collaborations to reinforce its brand
Continuing a tradition of artist collaborations – and the launch of special bottles for Los Angeles, Miami and Istanbul – Absolut has created a series of limited edition bottles for Mexico that reinforce the brand’s innovative image.
New images for Nobu Hong Kong added to ‘Cuisine’
Scott Brooks, our Hong Kong-based commercial photographer, had the pleasure of making the promotional photos for Nobu Hong Kong’s upcoming wine dinner on June 21. Chef Erik Idos has created an eight-course menu showcasing Nobu’s nouveau style Japanese cuisine and the full range of Cloudy Bay wines. In attendance, to introduce each wine pairing, will be Arnaud Mirey, […]
Tear sheets – February / March 2013
I stumbled across some of my Kagoshima food images while browsing for food inspiration. Cool that all were used as the lede photo.
Useful links F&B: May 5 – 11, 2013
8 Lessons For Innovation And Success – via Fast Company. A quick digest of lessons from restaurateur and chef Mario Batali, founder of Babbo, Mozza Restaurant Group and Eataly. Web page contains a video of the interview. Tim Hortons first LEED® certified Restaurant – via Yahoo! Finance. Restaurants have an environmental impact on their communities […]
Find something interesting to photograph
While the lighting in this image is very simple – a gridded softbox on the left, to pick up the texture of the salmon and celeriac, and a white reflector on the right – the chef’s presentation turned this into one of my favorite photos. To add some variety to a restaurant promotion shoot, I […]