Continuing a tradition of artist collaborations – and the launch of special bottles for Los Angeles, Miami and Istanbul – Absolut has created a series of limited edition bottles for Mexico that reinforce the brand’s innovative image.
Limited edition Absolut bottles by Mexican artist Dr. Lakra
As a former management consultant, I participated in countless competitive bids over the course of 25 years. The norm in our business was to submit a proposal in response to a detailed RFP (request for proposals) that set out the client’s requirements, timing and expected deliverables. These projects spanned many months and often were at the core of company strategy, so there was a lot of attention paid to every detail.
Some technology from our childhood has also grown up. Do you remember cereal box prizes and the cards we would get sometimes that showed different images depending on the angle that you looked from? Well, PetaPixel recently posted an interesting article on the creative use of lenticular printing to produce street ads that show potential abused children a help line number that their adult minders don’t see. In addition to public awareness messages like this one, I can imagine the potential for a lot of other applications.
Spanish organization the ANAR Foundation (Aid to Children and Adolescents at Risk) recently released a campaign that makes use of photography, and a process called lenticular printing, to send an offer of help to abused children without alerting their abusers, even if they’re walking together.