Commissioning photography: comparing apples..
Photographs often are commodities… As a former management consultant, I participated in countless competitive bids over the course of 25 years. The norm in our business was to submit a proposal in response to a detailed RFP (request for proposals) that set out the client’s requirements, timing and expected deliverables. These projects spanned many months […]
The value of a plan: how a detailed photography plan saved my bacon
Fashion wedding promo for W Hong Kong – In mid-February the marketing team at W Hong Kong asked whether I could produce a series of images showcasing the hotel’s facilities, for use in an in-house sales application that would be shown to prospective wedding clients. “Holy crap!,” I said to myself. What an opportunity. Complicating […]
Find something interesting to photograph
While the lighting in this image is very simple – a gridded softbox on the left, to pick up the texture of the salmon and celeriac, and a white reflector on the right – the chef’s presentation turned this into one of my favorite photos. To add some variety to a restaurant promotion shoot, I […]
Find something interesting to photograph
Have you ever found yourself photographing something and no matter what you do it just doesn’t look right? A little while ago I was getting ready for a shoot, to make images for a Kagoshima food promotion at one of our city’s award-winning Japanese restaurants. The client wanted something more than the standard ‘window light […]