Continuing a tradition of artist collaborations – and the launch of special bottles for Los Angeles, Miami and Istanbul – Absolut has created a series of limited edition bottles for Mexico that reinforce the brand’s innovative image.
Limited edition Absolut bottles by Mexican artist Dr. Lakra
Report on more than 800,000 US traveler reviews confirms hotel marketers’ beliefs about what guests value.
Booking.com recently released a report on the demands of US travelers, mined from over 800,000 reviews, and claim that their feedback, “will certainly surprise industry insiders.” Frankly, this claim is designed to capture media attention and drive eyeballs to the booking.com website. It isn’t going to surprise any savvy hotel marketer that I know.
That doesn’t make the findings any less interesting or valuable, and the site has produced a brilliant map of touchpoints that add to, or detract from, the guest’s experience. (click image for a larger view)
To read the press release and main conclusions of the report see the article on the booking.com website here.
If you could deploy a technology that promises to help you improve your guest experience and streamline your operations, would you?
For Walt Disney Parks and Resorts chairman, Thomas Staggs, the answer is decidedly, “Yes!” For several years, Disney has been developing a platform integrating radio-frequency identification (RFID) technology with large databases and mobile devices that allow the park and guests to automate entry to the park and rides, reserve seats for shows, find photos taken by Disney photographers and even purchase meals. The platform is expected to allow for extensive personalization of the guest experience while streamlining operations and providing data on guest movement and behavior within the park.
As a former management consultant, I participated in countless competitive bids over the course of 25 years. The norm in our business was to submit a proposal in response to a detailed RFP (request for proposals) that set out the client’s requirements, timing and expected deliverables. These projects spanned many months and often were at the core of company strategy, so there was a lot of attention paid to every detail.
Leading Hotels revamps website – responding to these same trends, LHW has revamped its website, to reach consumers across multiple touch points, including social and online media, and increase the functionality of the mobile site and applications.
Oreo and Kit-Kat play tic-tac-toe on twitter: Earlier this year, Oreo showed a flair for the immediacy of social media marketing with their ‘on-the-fly’ ad posted to twitter within minutes of the Super Bowl blackout. They followed up with this brilliant response in March, to Kit-Kat’s twitter challenge to a game of tic-tac-toe.