Continuing a tradition of artist collaborations – and the launch of special bottles for Los Angeles, Miami and Istanbul – Absolut has created a series of limited edition bottles for Mexico that reinforce the brand’s innovative image.
Limited edition Absolut bottles by Mexican artist Dr. Lakra
Report on more than 800,000 US traveler reviews confirms hotel marketers’ beliefs about what guests value.
Booking.com recently released a report on the demands of US travelers, mined from over 800,000 reviews, and claim that their feedback, “will certainly surprise industry insiders.” Frankly, this claim is designed to capture media attention and drive eyeballs to the booking.com website. It isn’t going to surprise any savvy hotel marketer that I know.
That doesn’t make the findings any less interesting or valuable, and the site has produced a brilliant map of touchpoints that add to, or detract from, the guest’s experience. (click image for a larger view)
To read the press release and main conclusions of the report see the article on the booking.com website here.
Tim Hortons first LEED® certified Restaurant – via Yahoo! Finance. Restaurants have an environmental impact on their communities and investing into sustainable design is needed, commendable even, but is LEED® certification meaningful? Is this a trend that designers should watch, or a trial balloon by Tim Hortons to see whether it has any traction with customers?
The World's Most Innovative Restaurant Interiors – via Fast Company Design. Restaurant design inspiration – a review of the book, Eat Out! Restaurant Design and Food Experiences in Fast Company Design. I love the rustic feel and illustrated meat charts at Fette Sau in Brooklyn as well as the whimsical birdcage illustrations and green wall at Village Green Marquee in Melbourne.
As a former management consultant, I participated in countless competitive bids over the course of 25 years. The norm in our business was to submit a proposal in response to a detailed RFP (request for proposals) that set out the client’s requirements, timing and expected deliverables. These projects spanned many months and often were at the core of company strategy, so there was a lot of attention paid to every detail.
Leading Hotels revamps website – responding to these same trends, LHW has revamped its website, to reach consumers across multiple touch points, including social and online media, and increase the functionality of the mobile site and applications.
Oreo and Kit-Kat play tic-tac-toe on twitter: Earlier this year, Oreo showed a flair for the immediacy of social media marketing with their ‘on-the-fly’ ad posted to twitter within minutes of the Super Bowl blackout. They followed up with this brilliant response in March, to Kit-Kat’s twitter challenge to a game of tic-tac-toe.