Why hotels are competing to attract customers who may never check in

Adding ‘life in the lobby’ to ‘putting heads on beds.’

Catching on to the trend set by boutique hotels, mainstream media has picked up on the fact that hotels aren’t just for travelers anymore.

This Boston Globe “Style” article shows some examples of how hotels are hosting events to attract local customers.
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Anti-Abuse Ad Uses Lenticular Printing to Show Alternate Photo to Kids

Some technology from our childhood has also grown up. Do you remember cereal box prizes and the cards we would get sometimes that showed different images depending on the angle that you looked from? Well, PetaPixel recently posted an interesting article on the creative use of lenticular printing to produce street ads that show potential abused children a help line number that their adult minders don’t see. In addition to public awareness messages like this one, I can imagine the potential for a lot of other applications.

via PetaPixel DL Cade · May 04, 2013

Abuse awareness ad

 

Spanish organization the ANAR Foundation (Aid to Children and Adolescents at Risk) recently released a campaign that makes use of photography, and a process called lenticular printing, to send an offer of help to abused children without alerting their abusers, even if they’re walking together.

via PetaPixel: Anti-Abuse Ad Uses Lenticular Printing to Show Alternate Photo to Kids.

Office Design – dtac Headquarters Bangkok

recreation space for Dtac employees
Funfloor for dtac employees

The headquarters of Total Access Communication PCL (dtac) in Bangkok sets a standard for creating an appealing workplace that communicates the company’s brand approach to, “play and learn.” Designed by Hassell and opened in 2009, one of the facility’s highlights is its Funfloor with indoor soccer, table tennis, running track, and concert and performance spaces.

See more at The Cool Hunter – Dtac Headquarters Bangkok.