Adding ‘life in the lobby’ to ‘putting heads on beds.’
Catching on to the trend set by boutique hotels, mainstream media has picked up on the fact that hotels aren’t just for travelers anymore.
This Boston Globe “Style” article shows some examples of how hotels are hosting events to attract local customers.
Some technology from our childhood has also grown up. Do you remember cereal box prizes and the cards we would get sometimes that showed different images depending on the angle that you looked from? Well, PetaPixel recently posted an interesting article on the creative use of lenticular printing to produce street ads that show potential abused children a help line number that their adult minders don’t see. In addition to public awareness messages like this one, I can imagine the potential for a lot of other applications.
via PetaPixel DL Cade · May 04, 2013
Spanish organization the ANAR Foundation (Aid to Children and Adolescents at Risk) recently released a campaign that makes use of photography, and a process called lenticular printing, to send an offer of help to abused children without alerting their abusers, even if they’re walking together.
via PetaPixel: Anti-Abuse Ad Uses Lenticular Printing to Show Alternate Photo to Kids.
I would love to work on a campaign like this.
…campaign created by Utah Office of Tourism’s agency Struck.
via The Cool Hunter.
I love the use of old shipping containers as meeting and collaboration space for this shipping company.
More images at the eOffice Blog.
Funfloor for dtac employees
The headquarters of Total Access Communication PCL (dtac) in Bangkok sets a standard for creating an appealing workplace that communicates the company’s brand approach to, “play and learn.” Designed by Hassell and opened in 2009, one of the facility’s highlights is its Funfloor with indoor soccer, table tennis, running track, and concert and performance spaces.
See more at The Cool Hunter – Dtac Headquarters Bangkok.
Oreo and Kit-Kat play tic-tac-toe on twitter: Earlier this year, Oreo showed a flair for the immediacy of social media marketing with their ‘on-the-fly’ ad posted to twitter within minutes of the Super Bowl blackout. They followed up with this brilliant response in March, to Kit-Kat’s twitter challenge to a game of tic-tac-toe.