How Disney uses RFID and Big Data to delight guests and increase profit

If you could deploy a technology that promises to help you improve your guest experience and streamline your operations, would you?

For Walt Disney Parks and Resorts chairman, Thomas Staggs, the answer is decidedly, “Yes!” For several years, Disney has been developing a platform integrating radio-frequency identification (RFID) technology with large databases and mobile devices that allow the park and guests to automate entry to the park and rides, reserve seats for shows, find photos taken by Disney photographers and even purchase meals. The platform is expected to allow for extensive personalization of the guest experience while streamlining operations and providing data on guest movement and behavior within the park.

You can read reports on Thomas Staggs’ presentation at the D11 Conference on allthingsd.com here and on linkedin.com here.

Useful links F&B: May 5 – 11, 2013

8 Lessons For Innovation And Success – via Fast Company.
A quick digest of lessons from restaurateur and chef Mario Batali, founder of Babbo, Mozza Restaurant Group and Eataly. Web page contains a video of the interview.

Tim Hortons first LEED® certified Restaurant – via Yahoo! Finance.
Restaurants have an environmental impact on their communities and investing into sustainable design is needed, commendable even, but is LEED® certification meaningful? Is this a trend that designers should watch, or a trial balloon by Tim Hortons to see whether it has any traction with customers?

Operators talk about food-truck business – via Philly.com.
A little insight into the food truck business. Wouldn’t it be great to have some innovative food trucks in Hong Kong?

The World's Most Innovative Restaurant Interiors – via Fast Company Design.
Restaurant design inspiration – a review of the book, Eat Out! Restaurant Design and Food Experiences in Fast Company Design. I love the rustic feel and illustrated meat charts at Fette Sau in Brooklyn as well as the whimsical birdcage illustrations and green wall at Village Green Marquee in Melbourne.

…and finally

An Overlooked Key To Innovation: The Right Sacrifices – via Fast Company Design.
An in-depth review of how Michelin 2-star restaurant, Noma’s devotion to the total customer experience prevents it from achieving the coveted third Michelin Star.

Office Design – dtac Headquarters Bangkok

recreation space for Dtac employees
Funfloor for dtac employees

The headquarters of Total Access Communication PCL (dtac) in Bangkok sets a standard for creating an appealing workplace that communicates the company’s brand approach to, “play and learn.” Designed by Hassell and opened in 2009, one of the facility’s highlights is its Funfloor with indoor soccer, table tennis, running track, and concert and performance spaces.

See more at The Cool Hunter – Dtac Headquarters Bangkok.