How Absolut uses local artist collaborations to reinforce its brand
Continuing a tradition of artist collaborations – and the launch of special bottles for Los Angeles, Miami and Istanbul – Absolut has created a series of limited edition bottles for Mexico that reinforce the brand’s innovative image.
Commissioning photography: comparing apples..
Photographs often are commodities… As a former management consultant, I participated in countless competitive bids over the course of 25 years. The norm in our business was to submit a proposal in response to a detailed RFP (request for proposals) that set out the client’s requirements, timing and expected deliverables. These projects spanned many months […]
Anti-Abuse Ad Uses Lenticular Printing to Show Alternate Photo to Kids
Some technology from our childhood has also grown up. Do you remember cereal box prizes and the cards we would get sometimes that showed different images depending on the angle that you looked from? Well, PetaPixel recently posted an interesting article on the creative use of lenticular printing to produce street ads that show potential […]
Advertising creative – Utah Tourism Montgomery Tunnel Installation
Immersive advertising… I would love to work on a campaign like this. …campaign created by Utah Office of Tourism’s agency Struck. via The Cool Hunter.