Food Photography – September 2013 (2)

A selection of canapés served by East Hong Kong’s banquet catering team. Photographed for East Hong Kong by Imagennix Director, Scott Brooks.

Is crowd sourcing design ideas in an online game good business?

Swedish architecture firm, Equator, has recreated a Stockholm site in Minecraft, and invited players to submit designs for a tall building on the site in order to generate ideas of what future urban living may look like. In an interesting twist of life imitating games imitating life, this input is being sought for the firm’s own competition submission for the site in the real world. Continue reading

Booking.com reports on US traveler demands

Report on more than 800,000 US traveler reviews confirms hotel marketers’ beliefs about what guests value.

Booking.com recently released a report on the demands of US travelers, mined from over 800,000 reviews, and claim that their feedback, “will certainly surprise industry insiders.” Frankly, this claim is designed to capture media attention and drive eyeballs to the booking.com website. It isn’t going to surprise any savvy hotel marketer that I know.

That doesn’t make the findings any less interesting or valuable, and the site has produced a brilliant map of touchpoints that add to, or detract from, the guest’s experience. (click image for a larger view)

Guest experience map from booking.com

To read the press release and main conclusions of the report see the article on the booking.com website here.

How Disney uses RFID and Big Data to delight guests and increase profit

If you could deploy a technology that promises to help you improve your guest experience and streamline your operations, would you?

For Walt Disney Parks and Resorts chairman, Thomas Staggs, the answer is decidedly, “Yes!” For several years, Disney has been developing a platform integrating radio-frequency identification (RFID) technology with large databases and mobile devices that allow the park and guests to automate entry to the park and rides, reserve seats for shows, find photos taken by Disney photographers and even purchase meals. The platform is expected to allow for extensive personalization of the guest experience while streamlining operations and providing data on guest movement and behavior within the park.

You can read reports on Thomas Staggs’ presentation at the D11 Conference on allthingsd.com here and on linkedin.com here.