The value of a plan: how a detailed photography plan saved my bacon
Fashion wedding promo for W Hong Kong – In mid-February the marketing team at W Hong Kong asked whether I could produce a series of images showcasing the hotel’s facilities, for use in an in-house sales application that would be shown to prospective wedding clients. “Holy crap!,” I said to myself. What an opportunity. Complicating […]
Advertising creative – Utah Tourism Montgomery Tunnel Installation
Immersive advertising… I would love to work on a campaign like this. …campaign created by Utah Office of Tourism’s agency Struck. via The Cool Hunter.
Office design – logistics company, Cargo
I love the use of old shipping containers as meeting and collaboration space for this shipping company. More images at the eOffice Blog.
Office Design – dtac Headquarters Bangkok
Funfloor for dtac employees The headquarters of Total Access Communication PCL (dtac) in Bangkok sets a standard for creating an appealing workplace that communicates the company’s brand approach to, “play and learn.” Designed by Hassell and opened in 2009, one of the facility’s highlights is its Funfloor with indoor soccer, table tennis, running track, and […]
Flat light
I love light. Even flat light on a hazy day is beautiful. The IFC2 curtain wall reflects the flat light of another hazy day in Hong Kong, resulting in an interesting, monochrommatic effect that seems to flatten the subtle articulation of the building facade. As the gondola slowly moved into position, the cloud cover was […]
Useful Links Marketing: 28th – 30th April 2013
Ernst & Young on social media and mobile technology trends in hospitality – particularly interesting are the sections on the power of TripAdvisor and increasing usage of mobile devices to enhance the guest experience. (article contains link to the full report) Leading Hotels revamps website – responding to these same trends, LHW has revamped its […]
Oreo: master of social marketing
Oreo and Kit-Kat play tic-tac-toe on twitter: Earlier this year, Oreo showed a flair for the immediacy of social media marketing with their ‘on-the-fly’ ad posted to twitter within minutes of the Super Bowl blackout. They followed up with this brilliant response in March, to Kit-Kat’s twitter challenge to a game of tic-tac-toe.
Find something interesting to photograph
While the lighting in this image is very simple – a gridded softbox on the left, to pick up the texture of the salmon and celeriac, and a white reflector on the right – the chef’s presentation turned this into one of my favorite photos. To add some variety to a restaurant promotion shoot, I […]
Find something interesting to photograph
Have you ever found yourself photographing something and no matter what you do it just doesn’t look right? A little while ago I was getting ready for a shoot, to make images for a Kagoshima food promotion at one of our city’s award-winning Japanese restaurants. The client wanted something more than the standard ‘window light […]