Booking.com reports on US traveler demands

Report on more than 800,000 US traveler reviews confirms hotel marketers’ beliefs about what guests value.

Booking.com recently released a report on the demands of US travelers, mined from over 800,000 reviews, and claim that their feedback, “will certainly surprise industry insiders.” Frankly, this claim is designed to capture media attention and drive eyeballs to the booking.com website. It isn’t going to surprise any savvy hotel marketer that I know.

That doesn’t make the findings any less interesting or valuable, and the site has produced a brilliant map of touchpoints that add to, or detract from, the guest’s experience. (click image for a larger view)

Guest experience map from booking.com

To read the press release and main conclusions of the report see the article on the booking.com website here.

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