How Absolut uses local artist collaborations to reinforce its brand
Continuing a tradition of artist collaborations – and the launch of special bottles for Los Angeles, Miami and Istanbul – Absolut has created a series of limited edition bottles for Mexico that reinforce the brand’s innovative image.
Booking.com reports on US traveler demands
Report on more than 800,000 US traveler reviews confirms hotel marketers’ beliefs about what guests value. Booking.com recently released a report on the demands of US travelers, mined from over 800,000 reviews, and claim that their feedback, “will certainly surprise industry insiders.” Frankly, this claim is designed to capture media attention and drive eyeballs to […]
Tear Sheets – May / June 2013
Hong Kong commercial photography shot by Imagennix director, Scott Brooks, published in May and June. At the end of May promotion began for the Nobu Hong Kong – Cloudy Bay Wine Dinner, which will be held on June 21st at the InterContinental Hong Kong.