How Disney uses RFID and Big Data to delight guests and increase profit

If you could deploy a technology that promises to help you improve your guest experience and streamline your operations, would you?

For Walt Disney Parks and Resorts chairman, Thomas Staggs, the answer is decidedly, “Yes!” For several years, Disney has been developing a platform integrating radio-frequency identification (RFID) technology with large databases and mobile devices that allow the park and guests to automate entry to the park and rides, reserve seats for shows, find photos taken by Disney photographers and even purchase meals. The platform is expected to allow for extensive personalization of the guest experience while streamlining operations and providing data on guest movement and behavior within the park.

You can read reports on Thomas Staggs’ presentation at the D11 Conference on allthingsd.com here and on linkedin.com here.

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