Useful Links Marketing: 28th – 30th April 2013

Ernst & Young on social media and mobile technology trends in hospitality – particularly interesting are the sections on the power of TripAdvisor and increasing usage of mobile devices to enhance the guest experience. (article contains link to the full report)

Leading Hotels revamps website – responding to these same trends, LHW has revamped its website, to reach consumers across multiple touch points, including social and online media, and increase the functionality of the mobile site and applications.

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