Useful Links Marketing: 28th – 30th April 2013

Ernst & Young on social media and mobile technology trends in hospitality – particularly interesting are the sections on the power of TripAdvisor and increasing usage of mobile devices to enhance the guest experience. (article contains link to the full report) Leading Hotels revamps website – responding to these same trends, LHW has revamped its […]

Oreo: master of social marketing

Oreo and Kit-Kat play tic-tac-toe on twitter: Earlier this year, Oreo showed a flair for the immediacy of social media marketing with their ‘on-the-fly’ ad posted to twitter within minutes of the Super Bowl blackout. They followed up with this brilliant response in March, to Kit-Kat’s twitter challenge to a game of tic-tac-toe.

Find something interesting to photograph

While the lighting in this image is very simple – a gridded softbox on the left, to pick up the texture of the salmon and celeriac, and a white reflector on the right – the chef’s presentation turned this into one of my favorite photos. To add some variety to a restaurant promotion shoot, I […]

Find something interesting to photograph

Have you ever found yourself photographing something and no matter what you do it just doesn’t look right? A little while ago I was getting ready for a shoot, to make images for a Kagoshima food promotion at one of our city’s award-winning Japanese restaurants. The client wanted something more than the standard ‘window light […]